Data.

Data is generated by humans, for humans, to accomplish human goals and objectives. Yet, numbers, graphs, and maps alone rarely move people. Stories move people, they inspire us to action. In order to meet the promise of the information age there must be a new generation of storytellers that empower us to interact with data on human terms. This is our purpose. Join us.

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Data.

Data is generated by humans, for humans, to accomplish human goals and objectives. Yet, numbers, graphs, and maps alone rarely move people. Stories move people, they inspire us to action. In order to meet the promise of the information age there must be a new generation of storytellers that empower us to interact with data on human terms. This is our purpose. Join us.
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Stories.

We are neither a design firm, nor an analytics firm, nor a PR firm. We are a data-driven storytelling firm. We bring together modern statistical and design practices with domain expertise to craft data-driven narratives that shape our world.


Stories.

We are neither a design firm, nor an analytics firm, nor a PR firm. We are a data-driven storytelling firm. We bring together modern statistical and design practices with domain expertise to craft data-driven narratives that shape our world.
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Impact.

While data is our medium, impact is our goal. We are relentless quantifiers that seek to understand how our work effects those we serve. Data is a tool through which we improve the lives of others, but we don’t accept its insights blindly. In the end, its never really about the data, but people. You are focused on having an impact on individuals and their lives. So are we.

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Impact.

While data is our medium, impact is our goal. We are relentless quantifiers that seek to understand how our work effects those we serve. Data is a tool through which we improve the lives of others, but we don’t accept its insights blindly. In the end, its never really about the data, but people. You are focused on having an impact on individuals and their lives. So are we.
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Data & Storytelling

We are now living in an information age. 90 Percent of the data that has ever existed has been created in the last two years. This has left many struggling to turn this “deluge of data” into actionable knowledge. We help individuals and organizations overcome this information-insight gap by crafting data-driven narratives that situate data in its broader context. Through the use of data visualization and storytelling principles we reframe data so it plays to human’s natural strengths to see patterns and internalize stories leading to more insights and, ultimately, more action.



Services

Data Strategy

You have data, but is it contributing to your broader goals? Work with our team to uncover and share insights hidden in your data. We will work with you to review your existing data, tools, resources, and practices to give your data more of a voice.

Campaigns

Have something to say? Quantify your message, share the facts and create change. Work with our team to build or fine-tune your campaign’s concept, messaging and overall experience to maximize its impact.

Infographics

We are visual creatures, use it to your advantage. We will work with you to create impactful visualizations that communicate the facts in a way your audience is hardwired to understand.

Videos

Don’t tell your story, show it. Work with our team to craft a unique narrative that visualizes and shares your message and impact in a format your audience won’t be able to resist.

Presentations

You never get a second chance to make a first impression. Why waste it on a dry presentation? Work with us to craft captivating slides that shares the facts while playing to humans’ visual strengths. Your audience will thank you.

Micro-content

The more connected we become, the less we truly hear. Our team will work with you to craft highly sharable content that is optimized for today’s interconnected world allowing your message to go viral.

Analytics

Analytics provides you the means to quantify your impact. Work with our team to design and implement monitoring tools and methodologies to gain a better understanding of your work and the individuals you serve.

Network Mapping

Your work, and ultimately your ability to create change, is dependent on a web of social connections. We utilize cutting edge network mapping technology to understand how you can grow and strengthen your network and engagement strategies moving forward.

Case Study

In February 2014 Venezuela erupted in turmoil. Students fed up with the country’s record number of homicides, crippling inflation, food shortages, and rampant corruption took to the streets in protest. The Venezuelan Government’s response was swift jailing opposition leaders, censoring media coverage, and beating protesters drawing rebukes from the international community.

On February 15th we were contacted by SOS Worldwide, an independent non-profit organization that increases the visibility of and public debate around human rights abuses worldwide, to assist in organizing a response. Over the following 3 months we helped SOS collect, analyze, and apply insights from their data to expand their reach, influence, and impact.

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Using data collected from social media channels we helped SOS Worldwide understand and more effectively engage their community. Specifically we:

  • Scraped data from the web to map 350 demonstrations in 256 cities throughout the world
  • Analyzed billions of data points from Facebook, Twitter, Instagram, and Google Analytics to optimize SOS Worldwide’s engagement strategy
  • Conducted statistically significant community surveys to further guide SOS Worldwide’s outreach and fundraising efforts

 

Based on these insights and SOS Worldwide’s intense dedication we succeeded in collaboratively building a network of over 220,000 individuals from over 100 countries.

In its first 12 weeks SOS Venezuela’s campaign had over 8.4 million engagements that generated over 100,000,000 impressions leading to greater awareness and political pressure to ensure protestors voices were heard and rights were protected.

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In February 2014 Venezuela erupted in turmoil. Students fed up with the country’s record number of homicides, crippling inflation, food shortages, and rampant corruption took to the streets in protest. The Venezuelan Government’s response was swift jailing opposition leaders, censoring media coverage, and beating protesters drawing rebukes from the international community.

On February 15th we were contacted by SOS Worldwide, an independent non-profit organization that increases the visibility of and public debate around human rights abuses worldwide, to assist in organizing a response. Over the following 3 months we helped SOS collect, analyze, and apply insights from their data to expand their reach, influence, and impact.


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Using data collected from social media channels we helped SOS Worldwide understand and more effectively engage their community. Specifically we:

  • Scraped data from the web to map 350 demonstrations in 256 cities throughout the world
  • Analyzed billions of data points from Facebook, Twitter, Instagram, and Google Analytics to optimize SOS Worldwide’s engagement strategy
  • Conducted statistically significant community surveys to further guide SOS Worldwide’s outreach and fundraising efforts

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Based on these insights and SOS Worldwide’s intense dedication we succeeded in collaboratively building a network of over 220,000 people from over 100 countries.

In its first 12 weeks SOS Venezuela’s campaign had over 8.4 million engagements that generated over 100,000,000 impressions leading to greater awareness and political pressure to ensure protestors voices were heard and rights were protected.


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About Us

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Taylor Corbett | Founder & President

Taylor Corbett is a data anthropologist with experience in data analysis and visualization. Over the past four years Taylor has led projects in partnership with UN agencies and governments in Africa and Asia to improve data utilization for disaster planning, polio eradication, policymaking and public engagement. He has worked with a broad range of organizations including UNICEF, UNFPA, BRAC, and the Grassroots Business Fund to improve data practices and disseminate findings. He graduated with honors, summa cum laude, from Occidental College with degrees in both Diplomacy and World Affairs and Economics.
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If you’ve got data we would love to hear from you. Our team and network of partners has years of experience helping organizations extract and communicate insights hidden in data. We have helped a broad range of organizations use their data to tackle seemingly intractable issues ranging from polio eradication, to disaster management, to network mapping. Have questions or are looking for resources? We are happy to point you in the right direction. We believe your data is one of your greatest assets and we’re here to help you unlock its potential.
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